Why have I seen print ads with light-skinned black women with light brown spiraled-up hair for years now? ?

My suspicion is that advertisers think that white readers will see the light-skinned blacks in these print ads as ';more white'; and therefore ';more acceptable';. If that's true, it's a racist premise. Anyone know for sure?Why have I seen print ads with light-skinned black women with light brown spiraled-up hair for years now? ?
I hate to agree with your suspicion, but sadly I believe that advertisers are still stuck in a box and can't see that beauty is found in all colors, tones, and sizes.


I think they are trying to appeal to ALL women without offending or omitting any specific race (How many Asian women do you see in print ads??), taking the ';safe route';. It's only a matter of time before we start to see darker skinned ad models - I hope!! As a white woman, I have noticed this too and personally find it offensive because most of these art directors are probably white - when can we start seeing the world for what it is - colorful, large and beautiful!!!





In closing, yes, it is a racist premise but not a reflection on anyone other than the marketing campaigners and ad execs!! Sad but true.